
CASE STUDIES

COLUMBIA THREADNEEDLE INVESTMENTS
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We were approached by Columbia Threadneedle Investments to develop a video campaign highlighting its work with the educational non-profit, the Posse Foundation. The challenge was to clearly convey Columbia Threadneedle’s purpose, while also sharing how this collaboration benefited underprivileged
students.
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We rolled up our sleeves to create a docs-series that was filmed on location in Columbia Threadneedle's stomping grounds of Boston. Each episode offers a compelling example how the investment firm provides a pathway for individuals from all walks of life to achieve their dreams.
The video to the left features Sherlandy Pardieu, a student at Union College in NY, who previously survived a destructive earthquake in his native country of Haiti. Columbia Threadneedle committed to help him achieve his goal of working in leadership through education and mentorship opportunities at its headquarters.
The videos received vibrant recognition online, casting a brighter light on Columbia Threadneedle’s mission and commitment to philanthropy.
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DOMINICAN UNIVERSITY
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We were tasked to create a video campaign series that would build awareness among the school's alumni + community about its massive renovation plans. The test soon became clear - how do you rebrand one of the oldest, beloved private universities in California and not turn-off alumni? The answer: we leaned into the traditions by profiling memorable past students who recalled their favorite moments on campus. Their stories were brought to life through rich, archival material. We were able to clearly convey that what the alumni loved and found special about the school would remain. The renovation would only increase its ability to innovate and further educate the next generation.
Result: The university exceeded its kick-off goal of raising $25 million for construction.
PBS NEWSHOUR
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The assignment was to produce an in-depth look at the homeless situation in San Francisco from a different perspective. Well-read audiences already knew the headlines of the story, and wanted something new... perhaps even hopeful. That led us to Miracle Messages - a non-profit offering a small universal basic income to the SF homeless community. We filmed throughout the streets of the city, interviewed participants, and talked to the unhoused about how their lives were dramatically improved by a modest stipend. One woman we met, a former teacher and cancer survivor was able to qualify for permanent affordable housing.
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The story was televised nationwide, and also distributed online. After its praised premiere, new volunteers and significant donations were immediately received by the non-profit.